The Brand Registration Process Isn’t as Complicated as You Think
The brand registration process might seem a bit intimidating at first glance. But in reality, if you follow the right steps, it’s a very manageable process. Especially as we move toward 2025, understanding this process correctly is crucial to protecting your brand and carrying it confidently into the future. So, where should you start?
The first step in brand registration is determining which class your brand belongs to. TÜRKPATENT categorizes brands into 45 different classes. These classes define the industry in which your brand operates. For example, if you’re a company producing chemical products, you’ll need to apply under Class 1, while food products fall under Classes 29 or 30.
These classes determine the scope of protection for your brand. In other words, when you register your brand, it’s only protected within that specific class. For instance, if you’re a coffee brand and register under Class 30, your brand won’t be protected under Class 5 (pharmaceuticals). That’s why choosing the right class is a critical step for your brand’s future.
One of the most common mistakes in the brand registration process is applying without conducting prior research. It’s essential to search TÜRKPATENT’s database—a system where you can check whether your brand or similar ones have already been registered.
Why? Because if a similar brand has already been registered, your application could be rejected. This means both time and cost losses. At our firm, we conduct this research in detail with our team and verify whether your brand is unique. You might want to check out our comprehensive guide on this topic: Brand Registration Guide.
The brand registration application is submitted online to TÜRKPATENT. During the application, you’ll need to provide information such as your brand’s logo, name, and the class under which you want protection. After submitting your application, TÜRKPATENT reviews your brand, and the official process begins.
This process includes the publication of your brand, the opposition period, and the final registration stages. Each step is crucial for your brand’s future. Especially during the opposition period, if there are objections to your application, you’ll need to follow a quick and effective strategy to resolve them.
As we move toward 2025, brand protection processes are becoming even more important. The rise of digitalization and the intensifying competition in the global market highlight how critical it is to protect your brand.
As TÜRKPATENT points out, brand registration processes ensure your brand’s safety both locally and internationally. Additionally, they increase your brand’s value and create a solid foundation for your future investments.
The brand registration process is just the first step in protecting your brand. Managing your brand, continuously monitoring it, and renewing it when necessary are equally important. Especially in 2025, protecting your brand’s digital presence, securing your social media accounts, and domain names are all part of brand management.
If you have any questions about brand registration and protection processes, we’re ready to listen over a cup of coffee. For more detailed information, you can reach us at +902129175946. Remember, your brand is your future. Protecting it starts today.
For more information on this topic, you can also check out our Brand Protection Processes guide.