Brand protection is becoming increasingly critical for businesses as we approach 2025. Because your brand is not just a logo or a name it is also a symbol of your customers trust and loyalty to you. So how can you protect your brand I’m explaining the answer to this question in a friendly tone as if I were telling a friend over coffee.
First let’s talk a bit about the brand registration process. Many people think this process is complex and timeconsuming. But in reality if you follow the right steps it’s quite simple. The first thing you need to do is determine which class your brand falls into. TÜRKPATENT has defined 45 brand classes each covering different products and services. For example if you are a company producing chemical products you fall under Class 1. Or if you produce food products Classes 29 or 30 might be suitable for you.
Once you’ve determined which class your brand falls into you need to conduct a preliminary search in TÜRKPATENT’s database. This is a system where you can check whether your brand has already been registered. This step is crucial to understand if your brand is being used by another company. If your brand is available you can proceed with the registration application.
Brand registration is the first step in protecting your brand. However simply registering your brand is not enough. Especially with the rapid growth of the digital world by 2025 you also need to protect your brand on online platforms. For example by securing your social media accounts early on you can prevent others from using your brand.
Additionally you should be prepared to initiate legal processes in case your brand is counterfeited. As TÜRKPATENT points out brand rights violations are subject to serious penalties. Therefore working with an expert team can make things easier for you. Our team steps in right at this point. We guide you through the process of registering and protecting your brand.
As we move toward 2025 the importance of brand protection is increasing even more. Because now you need to protect your brand’s presence not only in the physical world but also on digital platforms. Especially with the rise of ecommerce brand rights violations are also increasing. Counterfeiting of your products or the use of your brand by another company can shake customer trust.
According to this year’s data losses due to brand violations are quite high. Therefore you should adopt a proactive strategy to protect your brand. For example by registering your brand on international platforms you can also secure protection in the global market.
If you have questions about the brand protection process don’t worry. You can contact us to get detailed information on how to protect your brand. You can reach us at +902129175946 or check out the comprehensive guide we’ve prepared on this topic.
Remember your brand is not just a name or a logo it’s the soul of your business. Protecting it means securing your future. If you have questions we’re ready to listen over a cup of coffee. 😊