The brand registration process isn't as complicated as you might think. In fact, with a bit of patience and the right guidance, protecting your brand is quite straightforward. Especially in 2025, brand registration processes are becoming even more digitalized and accessible. So, what does this process entail? How should you proceed? Let’s chat about it as if we’re having a coffee break.
First of all, remember that the brand registration process is a marathon, not a sprint. It requires patience. The first step is to determine which class your brand belongs to. Yes, there are exactly 45 different classes, each covering different products and services. For example, if you’re a company producing chemical products, you fall under Class 1. Or if you’re producing food products, Classes 29 or 30 might be suitable for you. Correctly identifying these classes is critical for the protection of your brand.
Once the class determination is complete, you need to conduct a preliminary search in TÜRKPATENT’s database. This is a system where you can check if your brand has already been registered. This step reduces the risk of your application being rejected. If a similar brand has already been registered, your application might not be accepted.
There are a few important points to pay attention to during the application process. First, your brand’s logo, name, and slogan (if any) should be clearly defined. These elements form your brand’s identity and will be protected. Additionally, the products or services your brand will cover should be clearly stated during the application. This determines the scope of your brand’s protection.
During the application process, you can apply online through TÜRKPATENT’s official website. According to this year’s data, online applications are both faster and carry less risk of errors. After the application, your brand will be officially reviewed, and the process will be completed in approximately 6-8 months. During this period, any objections related to your brand will also be checked.
One of the most common mistakes in the brand registration process is making the wrong class selection. For example, choosing Class 35 (marketing and advertising services) for a food product can weaken the protection of your brand. Therefore, you should be careful when selecting the class. If you’re unsure, you can always reach out to us. Our team is always ready to guide you in the right direction.
Another important point is the international protection of your brand. If you plan to operate abroad, you should also register your brand internationally. This ensures your brand is protected on a global scale.
The brand registration process is a significant investment in your brand’s future. Making this investment correctly ensures your brand’s long-term strength. If you have any questions or need more detailed information about the process, you can contact us. We, along with our team, are here to help protect your brand.
If you’d like to read the comprehensive guide we’ve prepared on this topic, click here. Remember, your brand is your identity. Protecting it means securing your future. If you have any questions, we’re ready to listen over a cup of coffee. 😊