The brand registration process isn't as complicated as you might think. In fact, with a little patience and the right guidance, protecting your brand is quite straightforward. Especially in 2025, brand registration processes are becoming even more digitalized and accessible. So, how does this process work? Let’s dive into the details over a cup of coffee.
First, the initial step in registering a brand is determining which class your brand belongs to. TÜRKPATENT has defined 45 different brand classes. For example, if you’re a company producing chemical products, you fall under Class 1. If you’re manufacturing food products, Classes 29 or 30 might be suitable for you. These classes determine the area in which your brand will be protected. If you’re confused about this, our team can help you identify the right class.
After determining the brand class, you need to conduct a preliminary search in TÜRKPATENT’s database. This means checking whether your brand has already been registered. This step reduces the risk of your application being rejected. According to this year’s data, the existence of similar brands is one of the biggest reasons for application rejections. Therefore, skipping this step is not advisable.
The brand registration application is made through TÜRKPATENT’s online system. During the application, you’ll need to fill in details such as your brand’s logo, name, and the class under which it will be protected. It’s crucial that your application is complete. Missing information can cause delays or even rejection of your application.
Once you’ve submitted your application, TÜRKPATENT begins an examination process. During this process, criteria such as whether your brand complies with legal requirements and whether it resembles another brand are evaluated. If there are no issues, your brand is registered, and you’ll receive a registration certificate.
Brand registration is not just a document; it’s also an investment that increases your brand’s value. A registered brand sets you apart from competitors and boosts customer trust. Additionally, it prevents unauthorized use of your brand and provides legal protection. According to this year’s data, registered brands achieve greater success in their commercial activities.
Another advantage is the international protection of your brand. If you plan to operate abroad, you can register your brand on international platforms as well. This helps your brand gain global value.
If you’d like more information about the brand registration process, you can contact our team. We’re just a phone call away. You can reach us at +902129175946 or read our comprehensive guide on this topic. If you have any doubts, we’re ready to listen over a cup of coffee. Protecting your brand is one of the most important steps in securing your future. Let’s take this step together!