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Creating a brand is one of the most valuable assets for a business. So, what should you do to protect the name of this brand? This is where name right comes into play. Name right is a legal protection obtained to prevent others from using the name of a brand. So, how is this protection achieved? Let's dive into this topic in detail over a cup of coffee.
Name right is the legal protection of a brand's name through registration. This protection prevents others from using, imitating, or misusing your brand. As stated by TÜRKPATENT, name right is the most effective way to protect your brand's identity and reputation.
For example, imagine you name a café "Coffee Delight." If you do not register this name, another business could use the same name. This could confuse your customers and devalue your brand. To prevent such situations, obtaining name right is essential.
The first step to obtaining name right is to register your brand's name with the Turkish Patent and Trademark Office. This process may vary depending on the classes in which your brand will be protected. Trademark classes determine which categories your products or services fall into. For instance, if you run a café, class 43 (food and beverage services) would be suitable for you.
During the registration process, your brand name must be unique enough not to be confused with another brand. Therefore, conducting a trademark search before applying is crucial. You can do this research yourself or seek support from expert teams like ours.
A name right agreement is a document signed when you allow another person or organization to use your brand. This agreement outlines the terms, duration, and fees for using your brand. For example, in a franchise business model, the parent brand transfers the name right to the franchisee, and this process is formalized through a contract.
During the contract process, details such as how your brand will be used and in which regions it will be valid should be clearly defined. Otherwise, potential disputes in the future could harm your brand.
Name right law encompasses a set of rules and regulations that ensure the legal protection of your brand. The most important point to consider in this area is what to do if your brand is used without permission by others. TÜRKPATENT offers various legal avenues to protect your brand against such infringements.
For example, if another business is using your brand without permission, you can file a trademark cancellation lawsuit. This lawsuit ensures the protection of your brand and demands sanctions against the infringing party. However, this process can be quite complex. Therefore, seeking legal support is always the best option.
Trademark classes determine the categories of products or services in which your brand will be protected. There are a total of 45 classes, each covering a different sector. For example:
Determining which classes your brand should be protected under is one of the most important steps in the registration process. If you're unsure about this, you can contact us. Our team will help you identify the most suitable classes for your brand.
Name right is the most effective way to protect your brand's future. This protection enhances your brand's value and prevents competitors from imitating you. In line with TÜRKPATENT's vision and mission, the protection of industrial property rights is of great importance for both individual and corporate success.
If you have any questions or need professional support during this process, we are ready to listen to you over a cup of coffee. For detailed information, you can reach us at +902129175946.
If you would like to read our comprehensive guide on this topic, click here. ```