Creating a brand is one of the most valuable assets for a business. So, what do you need to do to protect this brand? How do you obtain name rights, how does the application process work, and what are the fees? I will answer all these questions in a conversational tone, as if chatting with a friend. Grab your coffee, and let’s get started!
First of all, what we call "name rights" is essentially trademark registration. This means legally protecting a name, logo, or slogan. If you don’t do this, you cannot prevent others from using your brand. Imagine a brand you’ve worked on for years being used by someone else. That’s exactly why obtaining name rights is crucial for the future of your brand.
To obtain name rights, or to register a trademark, you need to apply to the Turkish Patent and Trademark Office (TÜRKPATENT). So, how does this process work?
Conduct a Trademark Search: The first step is to check if your brand is already being used by others. You can search TÜRKPATENT’s database to find out if there are similar or identical names. Skipping this step could lead to your application being rejected. Our team can also assist you with this, so don’t worry.
Prepare the Application File: Your brand could consist of a logo, slogan, or just a name. You need to determine these and fill out the application form. Additionally, you must specify the classes under which your brand will be protected. Trademark classes vary depending on the type of product or service you offer. For example, if you’re opening a café, Class 43 (food and beverage services) would be suitable for you.
Submit the Application: Once your file is ready, you can submit your application to TÜRKPATENT online or in person. Don’t forget to pay the application fee. For detailed information on current fees, you can contact us.
Examination Process: After your application is received, it will be reviewed by TÜRKPATENT. During this process, criteria such as whether your brand is registrable and if it resembles other brands are evaluated. If there are no issues, your brand will be published in the Official Trademark Bulletin.
Objection Process: After publication, third parties may object to your brand. If there are no objections or if the objections are rejected, your brand will be registered, and you will receive a registration certificate.
This process usually takes between 6-8 months. However, objections or missing documents can extend this period. As TÜRKPATENT states, ensuring your application file is complete is crucial for speeding up the process.
Fees vary depending on how many classes your brand will be protected under and the procedures during the application process. For example, the fees for a single-class trademark application differ from those for a multi-class application. For current fee information, you can reach us at +902129175946.
Define Your Brand Clearly: Clearly determine what your brand is and which products or services it is associated with. This simplifies the application process.
Pay Attention to Class Selection: Choose the correct classes under which you want to protect your brand. Incorrect class selection can weaken your brand’s protection.
Seek Professional Support: Trademark registration can be a complex process. By getting support from an expert team like ours, you can make the process faster and smoother.
TÜRKPATENT plays a significant role in the protection and commercialization of industrial property rights. Its vision is to develop Turkey’s intellectual property portfolio and become an effective institution at the international level. Its mission is to increase awareness of industrial property and ensure the protection of these rights. Therefore, adhering to TÜRKPATENT’s rules during the trademark registration process is of great importance.
Obtaining name rights is one of the most important steps you can take for the future of your brand. By taking the right steps in this process, you can secure your brand. If you have any questions or need help during the application process, we’re ready to listen over a cup of coffee. Don’t hesitate to contact us!
If you’d like more detailed information on this topic, you can read our comprehensive guide.