Creating a brand is one of the most valuable assets for a business. So, what needs to be done to protect this brand? This is where name rights come into play. The process of obtaining name rights is the first step in safeguarding your brand. In this article, we will walk you through this process step by step. In a friendly and understandable tone, as if explaining it to a friend over coffee...
Let's start with the basics. Name rights refer to the registration and protection of a brand. This means that the brand name, logo, or slogan you create cannot be used by others. This protects the value of your brand and keeps you away from legal issues. As TÜRKPATENT states, the trademark registration process ensures the protection of your brand at both national and international levels.
Here's the part you're curious about: how to obtain name rights? Actually, this process consists of a few steps. Let's examine these steps together.
First, you need to check if your brand is already being used by others. This search, conducted through TÜRKPATENT's database, will show whether your brand is eligible for registration. If a similar brand exists, your application may be rejected. Therefore, it's crucial not to skip this step.
In trademark registration, you need to determine which class your brand belongs to. There are a total of 45 different trademark classes. For example, classes 29 and 30 are suitable for food products, while class 9 may be appropriate for technology products. These classes define the scope of protection for your brand. If you want protection in multiple classes, you will need to apply separately for each class.
You've conducted the brand search and determined your class. Now it's time to prepare the application file. This file should include your brand's logo, name, and information about the products or services it will be used for. Additionally, you need to pay the application fee. For up-to-date fee information, you can contact us.
Submit your prepared file to TÜRKPATENT. The process has now begun! Your application will be reviewed by the institution and, if approved, will be published. During the publication period, third parties may file objections. If there are no objections, your brand will be registered.
This is one of the most frequently asked questions. The name rights application process typically takes between 6 to 8 months to complete. However, this duration can vary depending on the complexity of the application and whether there are any objections. If there are no objections, the process can proceed more quickly.
Fees vary depending on how many classes your brand will be protected under and the type of procedures involved in the application process. As of 2025, the fees for a single-class trademark application have been updated. For detailed information, you can reach us at +902129175946.
The process of obtaining name rights is crucial for the future of your brand. Taking the right steps in this process not only protects the value of your brand but also keeps you away from legal troubles. In line with TÜRKPATENT's vision and mission, you can protect your brand at both national and international levels.
If you have any questions or need assistance during this process, we are ready to listen to you over a cup of coffee. Let's take the right steps together for the future of your brand!
For more detailed information on this topic, you can read our comprehensive guide.