Creating a brand is one of the most valuable assets for a business. So, what should you do to protect this brand? This is where name rights come into play. Name rights are the legal way to prevent others from using your brand. But how does this process work? Let's dive into this topic in detail, as if we were chatting over a coffee break.
First of all, what we call name rights are actually obtained through trademark registration. Trademark registration ensures the legal protection of your brand. In other words, when you register a name, you can prevent others from using it. This is especially crucial in highly competitive industries.
But why is it so important? Because your brand is what allows your customers to recognize and trust you. If you don't protect your brand, others can take advantage of the value you've created through your hard work. This can lead to both reputational damage and financial loss.
Now, let's get to the main topic: how to obtain name rights? This process is a bit detailed and involves a step-by-step journey. But don't worry, we'll explain each step for you.
The first step is to check whether your brand has already been registered. If the same or a similar brand has been registered before, your application may be rejected. At this point, you can conduct a detailed search using TÜRKPATENT's database.
When conducting your search, you should check not only for the exact name but also for similar names. For example, if you want to register "KahveDünyası," names like "KahveEvreni" could also pose a problem. You might want to read our comprehensive guide on this topic: Trademark Search Guide.
When registering a trademark, you need to determine which class your brand belongs to. There are a total of 45 different trademark classes. For example, if you sell coffee, Class 30 (food products) might be suitable for you. However, if you operate a coffee shop, Class 43 (food and beverage services) would be a more appropriate choice.
If you want more detailed information about trademark classes, you can check out our Trademark Classes Guide.
You've done the trademark search and determined your class. Now it's time to prepare the application file. This file includes information such as your brand's logo, name, and the class in which it will be registered. Additionally, you need to pay the application fee.
At this stage, seeking professional assistance can be beneficial to speed up the process and avoid mistakes. Our team is ready to help you with this. For more information, you can reach us at +902129175946.
Once your application file is ready, you need to submit it to TÜRKPATENT. Your application will be reviewed by the institution, and if there are no issues, your brand will be published in the official bulletin. After this publication, third parties will have the right to object. If no objections are raised, your brand will be registered.
Once your application is approved, your brand is officially yours. When you receive your registration certificate, your brand will be protected for 10 years. At the end of this period, you can renew the registration to extend the protection.
Expand Your Brand: Registering your brand in multiple classes broadens your protection scope. For example, you can register in both product and service classes.
International Protection: If you plan to operate abroad, you can apply for international trademark registration. TÜRKPATENT can also guide you in this regard.
Current Fees: Fees are an important detail during the application process. For up-to-date fee information, you can contact us.
Your brand is the identity of your business. Protecting it means securing your future. The name rights process may seem a bit complicated, but with the right steps, you can easily manage it.
If you have any questions or need professional support during this process, we're ready to listen over a cup of coffee. Protecting your brand means building your future. So, you're not alone in taking this step.