The trademark registration process is a journey to protect one of a business's most valuable assets: its brand. This process is crucial to prevent others from using your brand and to secure your commercial identity. So, how does this process work? Let’s discuss it over a cup of coffee.
First and foremost, before starting the trademark registration process, the most important thing you need to do is ensure that your brand is unique. In other words, you need to check whether others are using the same or a similar brand. At this stage, trademark research comes into play. As TÜRKPATENT points out, trademark research reduces the risk of your application being rejected and speeds up the process.
When conducting trademark research, you also need to determine in which classes your brand will be protected. Trademark classes indicate the categories your products or services fall under. For example, if you run a café, Class 30 (coffee, tea, etc.) and Class 43 (food and beverage services) might be suitable for you. If you’re confused about this, you can check out our trademark classes guide.
After completing the trademark research, it’s time to apply. Trademark applications can be made online through TÜRKPATENT. During the application, you need to specify your brand’s logo, name, and the classes you want it to be protected under. At this stage, it’s crucial that your application is accurate and complete. Incomplete information can lead to delays in the process or rejection of your application.
Once you’ve submitted your application, it will be reviewed by TÜRKPATENT. During this review process, criteria such as whether your brand has been previously registered or if it resembles another brand are evaluated. If there are no issues, your brand will be published in the official bulletin, and third parties will have the right to object. If there are no objections, your brand will be registered, and the protection process will begin.
During the trademark registration process, various costs arise, such as application fees and registration fees. These fees vary depending on how many classes your brand will be protected under and the scope of your application. For example, if you’re applying for a single class, the fees will be lower. However, if you’re applying for multiple classes, you may need to pay an additional fee for each extra class.
For up-to-date fee information, you can contact us. Our team will provide you with the most accurate and current information.
Once your brand is registered, the protection process begins. However, this doesn’t mean everything is over. You need to actively protect your brand and prevent others from using it unfairly. For instance, if you notice that your brand is being counterfeited or used without permission, you can take legal action.
Additionally, your brand’s protection period is 10 years. When this period expires, you’ll need to renew your brand. The renewal process ensures continued protection of your brand and prevents others from using it.
The trademark registration process is the most effective way to protect your business’s commercial identity. Your brand helps customers recognize and trust you. Moreover, trademark registration prevents competitors from using the same or a similar brand. This allows you to stand out in the market and achieve long-term success.
In line with TÜRKPATENT’s vision and mission, trademark registration is not only important for a business but also for the country’s economy. Protecting innovative ideas and creative solutions contributes to economic growth.
The trademark registration process may seem complicated at first glance. However, with the right steps and professional support, you can easily manage this process. If you have questions or need assistance during the application process, we’re ready to listen over a cup of coffee. You can click here to contact us or reach us at +902129175946.
Remember, your brand is your identity. Protecting it means securing your future.