The brand registration process is one of the most important steps to consider, especially when starting a new business or launching a product. So, how does this process work? How do you register a brand? What steps should you follow? Let’s explore the answers to these questions together. Shall we grab our coffee and get started?
First, the brand registration process can be thought of as a marathon. It requires patience and the right steps. The first step is to clarify what your brand is and in which field it will operate. Is your brand a product or a service? The answer to this question will guide you in determining your brand class. As TÜRKPATENT states, brand classes consist of a total of 45 different categories. For example, class 29 is suitable for food products, while class 9 may be appropriate for technology products. These classes determine the area in which your brand will be protected.
Before applying for a brand, it is crucial to check whether your brand has been previously registered. This is a process called "preliminary research." Why? Because if the same or a similar brand has already been registered, your application may be rejected. At this point, getting support from expert teams like ours can make the process smoother. After the preliminary research, you can start preparing your application file. This file includes information such as your brand's logo, name, and the classes in which it will be protected.
Another point to consider during the application is that your brand must be "distinctive." In other words, your brand should be different from others and easily recognizable. For example, registering just the word "Apple" as a food brand is not very feasible. However, a more unique name like "Apple Garden" can increase the chances of your application being accepted.
Fees in the brand registration process vary depending on the scope of your application. For example, if you are applying for a single class, the fees will be lower. However, if you want to apply for multiple classes, additional fees may apply. You can contact us for up-to-date fee information. Remember, brand registration fees are an investment in the future of your brand.
The brand registration process may not always go smoothly. Especially the objection process can bring unexpected challenges. For example, another company may have already registered a brand similar to yours. In such cases, legal processes come into play. But don’t worry, with the right strategy and expert support, these challenges can be overcome.
The brand registration process is not just a formality; it is also the most effective way to secure the future of your brand. An unregistered brand can be used by others, which can seriously damage your brand's value. This is where TÜRKPATENT's vision comes into play: to protect Turkey's intellectual property portfolio and contribute to the innovation ecosystem.
The brand registration process may seem complicated, especially for those doing it for the first time. However, with the right guidance, you can easily manage this process. If you have any questions, we are ready to listen to you over a cup of coffee. For detailed information, you can reach us at +902129175946.
You might want to read our comprehensive guide on this topic: Brand Registration Guide.
Take the first step to secure the future of your brand!