The brand registration process may seem a bit complicated at first glance, but it's actually as simple as something I could explain over a coffee break. Imagine sitting with a friend, sipping your coffee, and they ask you, "How does brand registration work?" Well, let’s start with exactly that kind of conversation.
First of all, what is brand registration? Simply put, it’s the process of officially proving that you own a brand. This process prevents others from using your brand and provides you with legal protection. As TÜRKPATENT states, brand registration ensures the protection of your brand both nationally and internationally.
So why is it important? Because your brand is the identity of your business. Just like a person’s name, your brand represents you. Without brand registration, you cannot prevent others from using your brand. This means that the value you’ve worked hard to build could end up in someone else’s hands.
Now, let’s get to the main topic: How does the brand registration process work? This process consists of a few steps.
Brand Research:
The first step is to check whether your brand has already been registered. This is done through a search in TÜRKPATENT’s database. If a similar brand exists, your application may be rejected. That’s why this step is crucial and should not be skipped.
Application Preparation:
You need to determine the class of your brand. Brand classes consist of 45 different categories. For example, classes 29 and 30 are for food products, while class 9 is for technology products. These classes determine the area in which your brand will be protected.
Application and Examination:
After submitting your application to TÜRKPATENT, it will be reviewed by the institution. During this examination process, it is checked whether your brand is eligible for registration. If there are no issues, your brand will be published in the Official Trademark Bulletin.
Objection Process:
After publication, third parties may object to your brand. If there are no objections or if the objections are rejected, your brand will be registered.
Registration and Protection:
The final step is the registration of your brand and the start of the protection process. A registered brand is protected for 10 years, and this period can be extended through renewal.
The brand registration process involves technical details. Therefore, seeking legal support can make the process smoother. Especially during the brand research and application preparation stages, the expertise of a lawyer can help prevent mistakes.
Our team steps in right at this point. We are by your side at every step of the brand registration process. From preparing your application correctly to handling objection processes, we provide support in every aspect.
Brand registration fees vary depending on how many classes your brand is registered in and any additional procedures you may encounter during the process. For up-to-date fee information, you can contact us.
The brand registration process is one of the most important steps you can take for the future of your business. Taking the right steps in this process increases the value of your brand and provides legal protection.
If you have any questions or would like more detailed information about the brand registration process, we’re ready to listen over a cup of coffee. You can reach us at +902129175946 or check out our brand registration guide.
Remember, your brand is your voice. Protecting it means protecting your future.