Brand registration and protection processes can sometimes be confusing, especially for those new to the business world. Let's tackle this topic in a friendly tone, as if explaining it to a friend over a coffee break. Because brand rights, brand registration, and protection are among the most important steps you need to take while growing your business. So, where to start? Let’s take a look together.
A brand is not just a logo or a name. It is the identity of your business, the way your customers recognize you, and the most important element that sets you apart from your competitors. Brand registration is the way to legally protect this identity. As TÜRKPATENT states, brand registration is a critical step for the long-term success of your business.
So, what happens if you don’t register your brand? Unfortunately, you cannot prevent someone else from using your brand. This could lead to a loss of value for the business you’ve worked hard to build. Therefore, instead of saying, "My brand is already known, I don’t need to register it," you should take action to secure your business.
The brand registration process may seem complicated at first glance. However, with the right guidance, it’s quite straightforward. Here’s a step-by-step guide:
Brand Research: The first step is to check whether your brand is already being used by another company. A search in TÜRKPATENT's database will reveal if there are any similar brands. At this stage, our team provides you with a detailed report to determine if your brand is eligible for registration.
Application Preparation: Once you’ve confirmed that your brand is eligible for registration, the next step is to prepare the application file. This file includes information such as your brand’s logo, name, and the classes under which it will be protected. Brand classes determine the categories your products or services fall under. For example, classes 29 and 30 are suitable for food products, while class 9 is appropriate for technology products.
Application and Examination: After submitting your application to TÜRKPATENT, an official examination process begins. During this process, it is checked whether your brand complies with legal requirements. If there are no issues, your brand is published in the Official Trademark Bulletin.
Objection Process: After publication, third parties may object to your brand. In such cases, the validity of the objections is examined. If the objections are not upheld, your brand is registered.
Registration and Protection: Once your brand is registered, it is protected for 10 years. When this period expires, you can renew the protection.
Brand registration is the first step in protecting your business. However, the protection process doesn’t end here. You need to actively use your brand and be vigilant against infringements. For example, if another company uses a name or logo similar to your brand, you can take legal action. As TÜRKPATENT points out, brand protection is the most effective way to safeguard your business’s reputation and value.
Brand law helps you resolve legal issues you may encounter while conducting commercial activities. Matters such as brand infringements, licensing agreements, and transfer operations fall under the scope of brand law. Especially if you are engaged in international trade, you can protect your brand in multiple countries through international agreements like the Madrid Protocol.
When registering a brand, it is crucial to correctly determine the classes your products or services fall under. For example, if you run a café, class 30 (products like coffee and tea) and class 43 (food and beverage services) may be suitable for you. Choosing the wrong class can result in insufficient protection for your brand. If you’re unsure about this, our team can provide you with detailed guidance.
TÜRKPATENT is the most authoritative institution in our country regarding brand registration and protection. Its vision is to develop Turkey’s intellectual property portfolio and play an effective role at the international level. Its mission is to contribute to the protection and commercialization of industrial property rights. Therefore, considering TÜRKPATENT’s guidance during the brand registration process is the right way to secure your business.
Brand registration and protection are among the most important steps you need to take for the future of your business. The right information and guidance will make this process easier for you. If you have any questions or are curious about how to protect your brand, we’re ready to listen over a cup of coffee. For more information, you can reach us at +902129175946.
If you’d like to learn more about this topic, you can check out our brand registration guide. Remember, your brand is your most valuable asset. Protecting it means securing your future.