Brand registration is like a "security shield" in the business world. So, how can you create this shield? Let's talk about this process step by step over a cup of coffee.
First of all, why is brand name protection so important? Imagine, a name you've worked on for years could suddenly end up in someone else's hands. Or another company using the same name could harm your reputation. That's exactly why brand name protection is the first step to securing your business.
As TÜRKPATENT states, brand registration not only protects a name but also increases the value of your brand. So, how does this process work?
Preliminary Research:
The first step in the brand registration process is preliminary research. At this stage, you need to check whether the brand name you've chosen has been registered before. Our team guides you through this process, thoroughly examining whether your brand is unique.
Application Preparation:
After completing the preliminary research, you need to prepare the application file. In this file, it's important to determine under which classes your brand will be protected. For example, are you selling textile products? Then class 25 might be suitable for you. Or are you producing food products? Classes 29 and 30 are just right for you.
Application and Examination:
After submitting your application to TÜRKPATENT, an official examination process begins. During this process, it is evaluated whether your brand is registrable. If there are no obstacles, your brand is published in the Official Trademark Bulletin.
Objection Process:
After your brand is published in the bulletin, third parties have the right to object. If there are no objections, your brand is registered. If there are objections, this process may take a bit longer.
Registration and Protection:
When all these steps are successfully completed, your brand is officially registered and protected for 10 years. After this period, you need to renew your brand.
You've registered your brand, but what about after? Brand right protection is the most important step after registration. If you detect unauthorized use of your brand, you can take legal action. TÜRKPATENT offers many mechanisms to support you in this regard.
For example, if you think your brand has been counterfeited, you can file a cancellation lawsuit. Or if you want your brand to be internationally protected, you can apply under the Madrid Protocol.
Registering a brand is actually easier than you think. However, it's very important to follow the right steps and get professional support during this process. Our team guides you through this process, ensuring your brand is protected in the best way possible.
If you want to read our comprehensive guide on this topic, click here.
Brand name protection doesn't end with registration. You need to actively use and monitor your brand. For example, you should regularly monitor the use of your brand and take precautions against unauthorized use.
Additionally, developing marketing strategies to increase your brand's recognition is also important. Remember, the more recognized your brand is, the easier it is to protect.
The brand registration and protection process may seem complicated at first glance. However, you can easily manage this process with the right steps. If you have questions, we're ready to listen over a cup of coffee. If you want detailed information, you can reach us at +902129175946.
Your brand is the heart of your business. Protecting it means securing your future. Let's take this step together!