Brand registration and protection processes are like a "safety belt" in the business world. Protecting your brand is much more than just registering a name. So, how does this process work? What steps should you follow? Let's discuss this topic as if we were having a chat over a coffee break.
First, the initial step in registering a trademark is ensuring that your brand is unique. In other words, you need to find a name that won't be confused with another brand, is memorable, and makes a difference in your industry. Once you find this name, it's essential to conduct a preliminary search in TÜRKPATENT's database. If a similar or identical trademark has already been registered, your application may be rejected. At this point, our team conducts a detailed trademark search for you, eliminating potential risks before the application.
When applying for a trademark, you also need to determine the classes in which your brand will be protected. Trademark classes represent the categories of your products or services. For example, Class 25 is suitable for textile products, while Classes 29 and 30 are appropriate for food products. Correctly determining these classes directly affects the scope of your brand's protection. If you're confused about this, you can check out our comprehensive guide on this topic.
Preparation of the Application File: A file containing your brand's logo, name, and the classes in which it will be protected is prepared. This file is submitted to TÜRKPATENT.
Formal Examination: TÜRKPATENT checks whether your application is complete. If any documents are missing, you are notified and asked to complete them.
Publication and Opposition Process: If your application passes the formal examination, it is published in the Official Trademark Bulletin. After this publication, third parties have 2 months to file an objection. If no objections are raised, the process continues.
Registration and Protection: Once the opposition process is completed without issues, your trademark is registered and protected for 10 years. This period can be extended by filing a renewal application.
You've registered your trademark, but what comes next? Protecting your brand doesn't end with the registration process. This is where brand protection methods come into play. First, if your brand is counterfeited or used without permission, you can take legal action. As TÜRKPATENT states, trademark infringements are subject to serious penalties.
Additionally, if you want your brand to be protected internationally, you can register it under the Madrid Protocol. This allows you to protect your brand in multiple countries. This process may seem a bit complicated, but our team guides you and supports you every step of the way.
Trademark protection is not just a legal process; it's also a way to safeguard your brand's reputation. For example, if there are fake accounts on social media using your brand's name, you can take quick steps to detect and shut them down. Moreover, you can conduct periodic market inspections to ensure your brand isn't harmed by counterfeit products.
Correct Class Selection: The classes in which you protect your brand directly affect the scope of your protection. Choosing the wrong class may result in insufficient protection for your brand.
Updated Fees: Fees for trademark registration processes may vary from year to year. You can contact us for up-to-date fee information.
International Protection: If you want to protect your brand abroad, you should consider international trademark registration processes.
Trademark registration and protection processes are crucial for the future of your business. Taking the right steps in this process ensures your brand remains secure in the long term. If you have any questions or need guidance during this process, we're ready to listen over a cup of coffee. For detailed information, you can reach us at +902129175946.
Remember, your brand is not just a name; it's the identity of your business. Protecting it means protecting your future.