Brand registration and patent application are processes that everyone stepping into the business world encounters. But how complex is this process really? Or rather, why is it so important? Let's discuss this topic in a friendly tone, as if explaining it to a friend over a coffee break. Because your brand is the identity of your business. Protecting it means securing your future.
Brand registration, as the name suggests, is the process of officially registering your brand. This process prevents others from using your brand and provides you with legal protection. As TÜRKPATENT points out, brand registration is a critical step in protecting and commercializing industrial property rights.
So, what happens if you don't register your brand? This is where things get a bit complicated. Your brand could be used by others, and if someone registers it before you, you might lose the right to use it. This could mean losing a brand you've worked on for years. So, don't think, "It's my brand, no one will use it." Especially in highly competitive industries, brand registration is a necessity.
The brand registration process is actually simpler than you might think—if you follow the right steps. First, you need to check whether your brand is eligible for registration. That is, it should not resemble another brand and must have registrable characteristics. At this stage, brand classes come into play. There are a total of 45 different brand classes, each covering different products and services. For example, chemical products fall under Class 1, while food products are in Classes 29 and 30. Choosing the right class is crucial for protecting your brand.
Once you've determined your brand's class, the application process begins. During this process, you apply to TÜRKPATENT. After your application is reviewed, your brand is published in the Official Trademark Bulletin. Following this publication, third parties can file objections. If there are no objections or if objections are rejected, your brand is registered.
Another topic as important as brand registration is patent application. A patent means protecting an invention or innovation. Especially for technology and R&D-focused businesses, patents are a tool that provides a competitive advantage. TÜRKPATENT evaluates patent applications to determine whether inventions meet the criteria of novelty, inventive step, and industrial applicability.
When applying for a patent, your invention needs to be described in detail. This is important both for the acceptance of your application and for preventing others from copying your invention. The patent application process may not be as fast as brand registration, but it creates significant value for your business in the long run.
The brand registration and patent application processes are filled with legal and technical details. At this point, working with a brand patent attorney can simplify the process. Your attorney manages the application process, evaluates objections, and takes the necessary steps to protect your brand or invention. Additionally, they guide you on technical matters such as correctly determining brand classes and preparing a complete application file.
Our team steps in exactly at this point. We take all the necessary steps together to protect your brand or invention and manage the process as efficiently as possible. Because we know that your brand is not just a logo—it's the future of your business.
Fees for brand registration and patent application processes vary depending on the type and scope of the application. For example, the fees for a single-class brand application and a multi-class application can differ. Similarly, the scope and type of invention can also affect patent application fees. For up-to-date fee information, you can contact us.
Brand registration and patent application are important steps for the future of your business. These processes ensure the protection of your brand and inventions, creating a competitive advantage. In line with TÜRKPATENT's vision and mission, the protection of industrial property rights is of great importance both nationally and internationally.
If you have any questions or want more detailed information about these processes, we're ready to listen over a coffee. Let's protect the value of your brand and inventions together.
If you'd like to read the comprehensive guide we've prepared on this topic, click here.