The brand registration process is a crucial step for a business to protect its brand, one of its most valuable assets. So, how does this process work? What should you pay attention to when registering a brand? Let's explore the answers to these questions together.
The brand registration process is essentially the process of obtaining a birth certificate for a brand. This process is managed by TÜRKPATENT (Turkish Patent and Trademark Office) and proceeds with great care. Here is the step-by-step brand registration process:
The first step in the brand registration process is to check whether your brand conflicts with another brand. At this stage, a comprehensive search is conducted in TÜRKPATENT's database. If your brand could be confused with a similar one, your application may be rejected. Therefore, it is very important not to skip this step.
After the brand research is completed, the application file needs to be prepared. This file includes your brand's logo, class (which products or services it will be used for), and the applicant's information. Brand classes consist of a total of 45 different categories. For example, classes 29 and 30 are used for food products, while class 9 is used for technology products.
The prepared application file is submitted to TÜRKPATENT. At this stage, the application fee is also paid. Once your application is received, it is published in the official trademark bulletin, and third parties gain the right to object.
Your application is examined by TÜRKPATENT. If there are no objections and your application is complete, your brand is registered. This process usually takes between 6-8 months. However, if there are objections, this period may be extended.
In the brand registration process, various costs such as the application fee, registration fee, and other processing fees are involved. As of 2025, the fee for a single-class brand application is around 2350 TL. However, these fees may vary depending on the number of classes your brand covers and the procedures to be carried out.
For example, if you want to register your brand in multiple classes, you will need to pay an additional fee for each extra class. Additionally, there may be extra fees for processes such as renewing, transferring, or licensing your brand. You can contact us for up-to-date fee information.
The brand registration process may sound simple, but it is actually quite technical and detailed. Especially in determining brand classes, preparing the application file completely, and managing objection processes, getting expert support ensures the process proceeds smoothly.
We, the Markanet team, are with you at every stage of the brand registration process. We manage all your processes professionally, from pre-application research to post-registration processes. Because we know that a brand is not just a name, but the identity of a business.
TÜRKPATENT is an institution that aims to contribute to the development of Turkey's intellectual property portfolio. Its vision is to play an effective role at the national and international level in the field of industrial property. Its mission is to spread industrial property awareness to all segments of society in line with the National Technology Initiative and to ensure the effective protection of these rights.
In this context, TÜRKPATENT sees the brand registration processes not just as a formality, but as a step that protects the future of businesses. We also share this vision and do our best to protect the future of your brand.
The brand registration process is one of the most important steps for the long-term success of a business. Taking the right steps in this process not only protects the value of your brand but also ensures you are in a strong position against your competitors.
If you have questions about the brand registration process or want to manage this process with a professional team, you can reach out to us. We are ready to listen to you over a cup of coffee and shape the future of your brand together.
For detailed information, you can contact us at +902129175946.
If you want to read the comprehensive guide we have prepared on this topic, click here.
Know the value of your brand, secure your future!