The trademark registration process isn’t as complicated as you might think. In fact, if you follow the right steps, protecting your brand is quite easy. But of course, there’s a guide to this process too. Today, I’ll share some tips with you to make your trademark registration application easier. Grab a coffee, and let’s get started!
First, before starting the trademark registration process, you should ask yourself this question: “Which class does my brand fall into?” Because trademark classes are determined based on the type of product or service you offer. There are a total of 45 classes, and each covers different sectors. For example, if you produce chemical products, Class 1 might be suitable for you, or if you manufacture furniture, Class 20 could be the right fit. Determining these classes correctly is crucial for protecting your brand. If you’re confused about this, I recommend reading the comprehensive guide we’ve prepared on this topic.
Choose a Unique Brand Name: The brand name is the most important element that sets you apart from your competitors. Therefore, you should find a unique name that hasn’t been taken before. You can check whether the brand name has already been registered by using TÜRKPATENT’s database. This will save you time during the application process.
Choose the Right Class: As I mentioned, trademark classes are very important. Choosing the wrong class can make it difficult to protect your brand. For example, according to 2025 data, the most applied-for classes include Class 35 (marketing and advertising services) and Class 9 (technology products). You should also determine the class that suits your industry.
Prepare Your Application File Completely: When applying for trademark registration, you need to prepare all the necessary documents completely. Don’t submit your application without completing documents like the application form, brand logo (if applicable), and payment receipt. Missing documents can delay the process.
Be Prepared for Objections: After submitting your application, there may be objections related to your brand. These objections usually arise due to the existence of similar brands. If you encounter such a situation, it will be beneficial to seek expert support to follow the legal processes.
The trademark registration process may not always go smoothly. Especially, the existence of similar brands or mistakes in class selection can prolong the process. But don’t worry, such issues can usually be resolved. What’s important is to proceed with the right information and steps.
For example, as TÜRKPATENT points out, 15% of trademark registration applications are rejected due to objections. That’s why conducting detailed research before applying minimizes such risks.
The most important way to succeed in trademark registration is to be patient and careful. Here are a few tips for you:
Trademark registration is not just a formality; it’s a crucial step for the future of your brand. Protecting your brand puts you one step ahead of your competitors. Additionally, it increases your brand value and helps you gain your customers’ trust.
If you still have questions, we’re ready to listen over a cup of coffee. If you want to get detailed information, you can reach us at +902129175946. Let’s take the right steps to protect your brand! ☕