Brand registration is like an "identity card" in the business world. Protecting your brand is not just a formality but also a solid step toward securing the future of your business. So, how does this process work? Let’s discuss it over a cup of coffee.
As the name suggests, brand registration is the process of officially recording and protecting a brand. As stated by TÜRKPATENT, this process prevents others from using your brand and secures your rights. In other words, when you register your brand, you are essentially saying, "This is mine!"
But why is it so important? Because your brand is the face of your business. It helps your customers recognize you. Protecting your brand is not just a legal obligation but also an investment that enhances the value of your business.
The brand registration process may seem a bit complicated, but it is actually a step-by-step journey. Here are the key steps of this journey:
Brand Research: The first step is to check whether your brand has been previously registered. This ensures that your brand is not being used by others. Our team conducts this research in detail to identify potential conflicts in advance.
Application Preparation: Determining the class of your brand is one of the most important steps in the application process. There are a total of 45 brand classes, and each class covers different products and services. For example, classes 29 and 30 are suitable for food products, while class 9 is appropriate for technology products. If you’re confused about this, you might want to read our comprehensive guide on this topic.
Application and Examination: After submitting your application to TÜRKPATENT, an examination process begins. During this process, it is evaluated whether your brand can be registered. If no issues arise, your brand is published in the official bulletin, and the objection period begins.
Registration and Protection: If no objections are raised during the objection period, your brand is registered and protected for 10 years. This period can be extended through renewal.
The answer to this question can vary slightly. Generally, the brand registration process is completed within 6 to 12 months. However, objections or additional documents can extend this period. Our team does its best to complete this process as quickly as possible.
Working with a lawyer during the brand registration process ensures that you don’t get confused by legal details. Lawyers manage the application process, evaluate potential objections, and take the necessary steps to protect your brand. Additionally, if you want your brand to be protected internationally, legal support is almost mandatory.
Brand registration fees vary depending on the classes your brand covers and the details of the application process. For up-to-date fee information, you can contact us. Remember, brand registration is an investment in the future of your business, and the value of this investment will show itself in the long run.
Brand registration is like an "insurance policy" in the business world. Protecting your brand is not just a legal obligation but also a step that enhances the value of your business. If you have any questions, we are ready to listen over a cup of coffee. For detailed information, you can reach us at +902129175946.
Protect your brand, secure your future!